| Home Ownership: |
| 97% of Our Annual Attendees Own Their Homes. |
| |
| Age of Attendees: |
20-29 |
5% |
30-39 |
19% |
40-49 |
28% |
50-59 |
28% |
60-69 |
15% |
70+ |
5% |
|
|
*56% of our attendees are 40-59 years old.
*75% of our attendees are 30-59 years old. |
| |
| Household Income: |
Under $25,000 |
7% |
$25,000 - $49,999 |
16% |
$50,000 - $74,999 |
27% |
$75,000 - $99,999 |
21% |
$100,000 + |
29% |
|
|
|
50% of our attendee household incomes are over $75,000
77% of our attendee household incomes are over $50,000 |
| |
| Reasons for Attending: |
| - To repair, remodel, improve, enhance, landscape, finance or build a home |
| - To see new products/services, gather information, comparison shop |
| - To participate in workshops, hear speakers, see attractions |
| |
| Additional Demographic Trends: |
| - Husbands and wives attend together; both decision makers are present. |
| - Attendees have high disposable incomes and spend money on updating, customizing,
modernizing, enlarging, decorating or landscaping their homes. |
| - Attendees set appointments for estimates and purchase items at the show. |
| - Attendees are interested in seeing the latest in technology to enhance home living. |
| - Attendees take great pride in their homes. |
